Prioritizing a Brand’s Sustainability in the Fitness Industry
Founded in 2009, Justice Fitness stands out as the premier small group personal training studio of Charlotte, NC. The relationship-focused owners, Steve and Lindsey Justice, offer their clients a personalized approach with one-on-one sessions, small group trainings, speed and agility programs, and custom nutrition plans. This intimate studio setting serves all ages and abilities while providing quality workouts that are customizable, personal and fun. With over 5,200 training sessions in the past year alone, it was time for Charlotte-based training studio, Justice Fitness, to capitalize on the momentum and transition into a new season of growth for the business.
For Steve and Lindsey, fitness serves as a means to an end. Motivating others to pursue an active lifestyle runs in tandem with their desire to build relationships and serve those in their community. A newly defined positioning statement of “Intentional Empowerment” paved the way for creative work, which included a logo overhaul, video storytelling and a fresh website. The creative direction is dynamic, communicating energy and motion.
Justice Fitness

Scope of Work
Logo & Identity
Core Messaging

Created at Rethink Creative

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